Permanent claim record · Michigan

The Pure Michigan campaign influenced over 789,000 leisure trips and $1.3 billion in visitor spending in 2024, returning $79 million in state tax revenue (SMARInsights, April 2025).

Verified\u00b7 2024-01-01

Raw value (vault-stripped)

{"tags":["pure-michigan","marketing","economic-impact"],"text":"The Pure Michigan campaign influenced over 789,000 leisure trips and $1.3 billion in visitor spending in 2024, returning $79 million in state tax revenue (SMARInsights, April 2025).","as_of":"2024-01-01","category":"numbers"}

Predicate	trivia.fact
Subject	Michigan (place)
As of	2024-01-01
Status	Verified
Source	Michigan & Midwest Leisure Travel Economics / Audience Bridge — Perplexity Deep Research (March 2026) (trust 6.5/10)
Reference	—
Document hash	pending evidence-pack link
Provenance chain
Claim ID	66f15b70-4479-4ebc-8452-869143321937