Electric theater advertising, street lighting and the first IRT rapid-transit system helped turn late-19th-century Longacre Square into a safer and busier public space.
landmark district
Times Square
Verified facts
The first Times Square ball drop welcomed 1908; the ritual paused in 1942 and 1943 under wartime dimout rules but the crowd still gathered for chimes and silence.
Times Square was originally Long Acre or Longacre Square, named after London's carriage district, and was home to William H. Vanderbilt's American Horse Exchange.
By World War I, most of New York's major legitimate theaters had moved toward Times Square, cementing the district's Broadway identity.
A World War II dimout shut off Times Square's exterior lighting and its electric news ticker in 1942 to reduce coastal silhouettes visible from enemy submarines.
Times Square was Longacre Square until 1904, when The New York Times moved into the tower that now anchors the New Year's Eve celebration.
A 2016 economic study found that Times Square occupied about 0.1% of New York City's land area while supporting nearly 10% of city jobs and 15% of economic output; treat those proportions as a dated benchmark, not a 2026 count.
The Times Square Alliance tracks pedestrian flow with 27 cameras on seven buildings covering 33 distinct locations in the Bowtie.
Times Square Arts uses the district's electronic billboards and pedestrian plazas as a contemporary public-art platform, including nightly three-minute screen works.
The intersection became Times Square in 1904 after The New York Times selected the site for its headquarters; the Times Tower was then the city's second-tallest building.
The IRT Times Square station handled almost five million passengers in its first full year of operation in 1905.
Where it fits
United States